Client

Zondii

Industry

Agri-Food Technology

Deliverables

Brand Strategy
Messaging
Identity Design
Product Design
User Experience Design
User Interface Design
Investor Presentation

The Challenge

An innovative Agri-Food startup sought a comprehensive solution to tackle a pressing industry issue: verifying the authenticity and purity of agricultural products. They needed a sophisticated system capable of detecting diseases in ginger, identifying fraud in Manuka honey, and uncovering adulteration in tea tree oil, to name a few. Beyond the technical aspects, the startup required a compelling brand strategy, impactful messaging, and a unified identity design to establish a strong market presence and attract investor interest.

Outcome

Our collaboration with the startup yielded remarkable results, culminating in their recognition as Australia's Best Regional Startup of 2023. We delivered a multifaceted solution that addressed both technological and branding needs. At its core, we developed a cutting-edge smartphone application enabling real-time detection of product authenticity and purity, empowering the startup to tackle critical industry challenges head-on. Our focus on user experience and interface design ensured the application was intuitive and user-friendly, enhancing its adoption and effectiveness. Simultaneously, we crafted a robust brand strategy, compelling messaging, and cohesive identity design, establishing a professional and distinctive market presence for the startup. To support their growth ambitions, our team created an investor presentation that effectively communicated the startup's value proposition and growth potential, facilitating their fundraising efforts. This comprehensive approach not only provided the startup with a powerful tool to address industry issues but also equipped them with a strong brand foundation to support their growth and success in the competitive Agri-Food sector.