Client

MPOWER

Industry

B2C

Deliverables

Software Development
Product Design
User Experience Design
User Interface Design

The Challenge

MPOWER, Australia's largest and most progressive resource for mental health video content, approached us with an ambitious goal. Despite their already established presence and impressive array of content featuring Indigenous wisdom, inspirational mentors, and global well-being specialists, they recognised a need to further engage and empower their audience. The challenge was to transform their extensive video library and mental health resources into an interactive, personalised experience that users could integrate into their daily lives. MPOWER needed a solution that would not only showcase their existing content but also provide practical tools for mental health management and personal growth, all while maintaining the brand's commitment to diverse perspectives and holistic well-being.

Outcome

We developed a comprehensive mobile application that elevated MPOWER's mission to new heights of user engagement and practical application. The app seamlessly integrates a suite of powerful features designed to support mental health and personal development. Users can now participate in tailored challenges, utilise a daily planner for better life management, track their mood patterns over time, and even record music as a form of creative expression. The app also includes a community support group messaging system, fostering connections among users and creating a supportive network. Goal-setting functionality encourages users to strive for personal growth, aligning with MPOWER's ethos of empowerment.

Our team's expertise in software development, product design, and user experience/interface design ensured that the app is not only feature-rich but also intuitive and engaging. This mobile platform now serves as a revolutionary online personal empowerment tool-kit, accessible to anyone struggling with their mental health or seeking inspiration in life. By transforming MPOWER's vision into a tangible, daily-use application, we've helped extend their impact, providing users with practical tools to complement their extensive video content and further establishing MPOWER as a leader in the mental health and personal development space.