Client

Laconik

Industry

Deliverables

Brand Strategy
Messaging
Identity Design
Investor Presentation
Website Design
Collateral

The Challenge

Laconik, an established agricultural technology company, approached us with an ambitious vision: to set a new standard for on-farm trials and revolutionise how crop protection and fertiliser companies launch products. Their innovative LEED Platform promised faster, more cost-effective, and lower-risk product launches. However, Laconik needed to effectively communicate this complex, high-tech solution in a way that resonated with their target audience. The challenge was to distill their sophisticated technology into a clear, compelling message that would appeal to both agricultural businesses and farmers.

Outcome

We successfully created a comprehensive brand and digital experience that simplified Laconik's message of high-tech farm trials, making their innovative solution more accessible and appealing to their target market. Our deliverables included a refined brand strategy positioning Laconik as pioneers of a new, simplified standard for farm trials, clear and impactful messaging articulating the LEED Platform's benefits, and a distinctive visual identity reflecting their innovative approach. We designed a compelling investor presentation to communicate the platform's market potential, developed a user-friendly website to enhance their digital presence, and created various marketing materials for consistent brand representation. This comprehensive approach significantly enhanced Laconik's market position by simplifying their complex technology into clear, compelling messaging and an intuitive digital experience. The refreshed brand and digital presence effectively communicate how Laconik's technology enables faster, cheaper, and lower-risk product launches through advanced on-farm trials, positioning them for continued growth and reinforcing their status as innovators in agricultural technology.